Hello,

It is not ideal as I had to add unique images so I used the standard IMG insert like this

[pricing_column icon="xxx" title="xxx"]
<a href="/image.jpg">
<img class="alignnone size-full wp-image-247" alt="IMG" src="image.jpg" width="217" height="92" />
</a>

and I have added the following css to:

APPEARANCE - THEME OPTIONS - Styling Options

.price-table i {
display: none;
}

Now it hides the icon and displays the image exactly as I needed.

Hope this helps someone else who needs it and thank you for your response.